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IN HONOR OF NATIONAL BREAST CANCER AWARENESS MONTH - OCTOBER 2004
THE REPUBLIC OF TEA ANNOUNCES FOUR NEW ADDITIONS TO POPULAR
SIP FOR THE CURE LINE Benefiting The Susan G. Komen Breast Cancer Foundation
IN HONOR OF NATIONAL BREAST CANCER AWARENESS MONTH - OCTOBER 2004
THE REPUBLIC OF TEA ANNOUNCES FOUR NEW ADDITIONS TO POPULAR
SIP FOR THE CURE LINE Benefiting The Susan G. Komen Breast Cancer Foundation
NOVATO, CA August 28, 2004 -- The Republic of Tea continues its commitment to the force for positive change with the addition of four new pink tea varieties to its signature Sip for the Cure Line -- created to benefit the Susan G. Komen Breast Cancer Foundation and honoring National Breast Cancer Awareness Month -October 2004.
New selections, available now, have a base of premium green tea, grown and processed in China, rich in powerful antioxidants, known for remarkable disease preventive properties, including cancer:
- Pink Grapefruit Decaf Green Tea - Naturally decaffeinated green tea blended with citrus petals and blossoms.
- Pink Lemonade Green Tea - The nostalgic flavors of tart-sweet pink lemonade juxtapose with the crisp clean flavors of green tea.
- Pink Rose Green Tea - Delicate pink blossoms and petals lend an elegant floral note to the bright, fresh flavor of China green tea.
- Pink Lady Apple Green Tea Exclusive to The Republic of Tea, the intensely sweet essence of Australias Pink Lady Apple, known as the blushing apple, is the ideal counterbalance to healthful green tea.
Sip for the Cure tea is available in tins containing 50 all natural, unbleached, round tea bags ($10 -$12.50 retail) and refillable Travelers Tins hold six tea bags ($4.75 - $5 retail). The four new tea varieties complement the original Sip for the Cure Line comprised of Pink Grapefruit Green Tea, Pink Grapefruit Tea Marmalade ($7.25 retail) and a Sip for the Cure Tea and Mug Gift Set ($25 retail).
A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer, said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. We are proud to have the opportunity to partner with The Republic of Tea to increase breast cancer awareness and allow tea lovers nationwide to make a valuable contribution to breast cancer research and community outreach programs.
With the goal of $1 million in donations to the Komen Foundation, The Republic of Tea contributed nearly $300,000 to date and continues to give a portion of revenues from all Sip for the Cure products sold directly to the Komen Foundation -- no percentages -- nothing to mail in -- no response required.
- Sip for the Cure Tea (50 tea bag tins) - .75 donation
- Sip for the Cure Tea (Travelers Tin) - .36 donation
- Sip for the Cure Tea and Mug Gift Set - $2.25 donation
- Pink Grapefruit Tea Marmalade - .55 donation
The Sip for the Cure Line and additional products from The Republic of Tea are available nationwide at natural and specialty food stores, restaurants/cafes, through the company Website, (www.REPUBLICofTEA.com), The Republic of Teas award-winning mail order catalogue and by calling 800-298-4TEA (4832).
The Republic of Tea joins a select group of companies working with the Komen Foundation towards its mission to eradicate breast cancer as a life-threatening disease by advancing research, education, screening and treatment. Each product in the Sip for the Cure Line features the Komen Foundation logo and detailed information on where to go for help and information on breast cancer. For more information on the Komen Foundation, visit www.komen.org or call, National Toll-Free Breast Care Helpline at 1.800.IM AWARE (1.800.462.9273).
The Republic of Tea was founded in 1992 with the purpose of enriching peoples lives through the experience of fine teas and the Sip by Sip way of life a life of health, balance and well-being. It is a progressive and socially conscious business recognized for being the leading purveyor of premium teas, ready-to-drink bottled iced teas (no carbs-no calories and unsweetened), healthy chai concentrates, the worlds only Tea Honey, Tea Jam, exclusive Imperial Republic Tea Oil, motivational business books and nature-inspired tea ware.
Media contact: Marideth Post, Minister of Enlightenment, 415.382.3443 (o) / 917.902.4676 (m), e-mail protected from spam bots. Product images available upon request or via, http://www.republicoftea.com/templates/directory.asp?navID=26. Samples also available.
8 Digital Drive, Suite 100, Novato, CA 94949 ~ Tel 415.382.3400 / 800.354.5530 ~ Fax 415.382.3401 ~ www.REPUBLICofTEA.com
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